Ngati Porou came to Pikselin based on our reputation for creating user-centred websites that are engaging and visually compelling. The goal of the Iwi’s communication team was to create an open and inviting home on the web that caters to the specific needs of their users. Their challenge to us was to help them build a site that could literally connect an iwi.
Built around a simple navigation system, the website uses large photographs and typographic call-outs to encourage visitors to explore and learn more about the East Coast iwi.
Over 70% of Maori use a smartphone to connect to the web. So of course the Ngati Porou website is modern and mobile responsive. With a design that readily adapts to a huge range of devices and form factors, we’ve made it easy for the iwi to keep visitors up to date while they are on the the go.
The site is richly illustrated with different types of visual content, including video, animations and, of course, beautiful photography. Even the drop-down menus are filled with evocative imagery that captures the essence of the site’s content.
Colour-coded and easy to browse, our unique take on an event calendar helps bring the iwi’s many events and activities to life. Visitors can use the brightly coloured interface to filter the calendar by month, year and event types.
The Drupal content management system makes it simple for editors to produce and post articles to the website throughout the year. As with the event calendar, visitors can filter articles by category and type. Once on a story page, social media links make it easy to share with friends, family and whanau on Facebook and Twitter, or to leave a comment to engage with others website users.
Online communication isn’t limited to website articles and blog posts. Ngati Porou have vibrant and active YouTube, Facebook and Twitter communities. Content from these social platforms is imported and displayed on the website to give visitors a broader picture of what’s happening inside of Nati.